Monica Buchan-Ng | 11.23.2021

Nature and Fashion Journalism: An ‘In Conversation’ with Rachel Cernansky, Vogue Business

Coinciding with the 2021 UN Climate Change Conference (COP26), held in Glasgow, it was announced that the Fashion Industry Charter for Climate Action, convened by UN Climate Change (UNFCCC) had been updated with renewed ambitions and commitments.   

The importance and role of communications was highlighted within a new commitment that seeks to “Align consumer and industry communication efforts to a 1.5-degree or Science Based Targets initiative compatible pathway, as set out by the Paris Agreement Goals, as well as a more just and equitable future.” It sets the scene for ways in which fashion communication can support the industry’s sustainability targets. 

Earlier this year, CSF’s Postdoctoral Research Fellow and co-author of the Sustainable Fashion Glossary, Dr Mila Burcikova, spoke with Rachel Cernansky, Senior Sustainability Editor at Vogue Business to discuss the role of fashion journalism in restoring nature.   

Listen below to hear Rachel’s insights into reporting on fashion and sustainability, including: 

  • What really good fashion journalism looks like – and what the planet needs from fashion media 

  • The Vogue Business approach to sustainability journalism  

  • How fashion media can push the boundaries on fashion’s sustainability efforts 

Listen to the podcast via Youtube.

Like what you hear? This podcast is also part of our 40-minute Method – Introduction: Fashion, Nature and Media – a mini-course on fashion and sustainability from the perspective of media and communications. While Vogue Business offers world-leading reporting on fashion and sustainability from a B2B industry perspective, the Method also looks at the other ways media can help to shape a regenerative future through the fields of B2C journalism, image-making and brand or organisational communications. If you want to explore these solutions, from emotive storytelling to raising awareness on key issues, check it out on the link above. 

Our thanks to Rachel and Mila for their time and thoughts in creating this podcast. 

“We need more journalists and more people in the communications sphere to be talking about what the planet actually needs to be sustainable” – Rachel Cernansky, Vogue Business 
“We need more journalists and more people in the communications sphere to be talking about what the planet actually needs to be sustainable” – Rachel Cernansky, Vogue Business